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Ampersand social media and website case study
A consistent social presence built on a stronger digital foundation.
Website redesign followed by monthly social planning, copy, design and publishing for an architectural practice serving UK-wide audiences.
Ampersand Associates: website and ongoing social media
Ampersand Associates is an architectural and property consultancy serving retail, NHS and commercial organisations across the UK. Its existing website was around ten years old and no longer reflected the practice's full range of services or the professional experience clients received elsewhere.
The brand had relied mainly on traditional marketing and wanted its website to carry more of the work: explaining the offer, showing relevant projects and building confidence with different audiences.
After the rebuild, Ampersand invited Web Wonderland to support its social media as an ongoing service. That created a connected brief: keep the website and social content consistent while making the monthly planning and publishing process more dependable.
Industry
Architectural Design
Where
UK-wide audiences
The brief and audiences.
Ampersand needed a modern website that could explain its growing range of architectural services, present detailed case studies and build confidence with retail, NHS and commercial audiences.
After the website launch, the team asked Web Wonderland to manage its social presence. The next brief was to make communication more consistent across multiple platforms while staying within the established brand guidelines and representing the same range of services and audiences.
Planning and delivery.
The website brought Ampersand's services, project work, team expertise and customer feedback into a faster, more professional digital experience. An impactful homepage video and a clearer content structure helped different audiences find relevant evidence.
For social media, Web Wonderland agreed a monthly schedule with the team, designed the creative, wrote the copy for the intended audiences and handled publishing. That repeatable process replaced ad hoc posting with a recognisable visual and editorial rhythm.
A clearer website and a consistent social presence.
Ampersand gained a faster, modern website that presents its services and completed work more clearly to priority audiences.
The social work gave the team a planned monthly schedule, audience-focused copy, recognisable creative and managed publishing. Website and social content now share a consistent approach to presenting the practice, its services and its work.
One connected approach to the website and social content.
The website brings Ampersand's services, project work and team expertise together in one place. The monthly social programme carries that same brand and subject matter into regular communication with its audiences.
We agree the publishing schedule with the team, prepare copy and creative for the intended readers, and handle publishing within the established brand guidelines.
For Ampersand, that means a clearer way to present the practice online and a dependable routine for keeping its social presence up to date.
Work Delivered
Website redesign, content structure, monthly social planning, copywriting, design and publishing.
Priority Audiences
Retail, NHS and commercial organisations looking for architectural and property expertise.
Ongoing Delivery
An agreed monthly schedule with audience-focused copy, recognisable creative and managed publishing.
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