Sugar & Rind

Sugar & Rind are a growing London based business, serving up bespoke events for businesses and high net worth individuals.

They came to us as a fledgling business with a clear goal, to offer their customer base an unrivalled service, offering the very best in bespoke parties, via an exciting website that captures all the experiences as well as the ability to design a one-of-a-kind party to end all parties!

With a strong brand vision, and a seemingly endless list of different services available, it was Web Wonderland’s responsibility to deliver..

Industry

Events & Hospitality

Where

UK, Wide

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The task in hand.

Working closely with the owners of the business, Web Wonderland was tasked with a completely new site, one that the delivered and showcased all products and services available, couples with a tangible view of what the customer would receive, via video content and animation. This was a real tricky one. We got to work.. With the business in such an exciting and ever-changing industry, post the website launch, the client required regular reviews and changes to the product offering, due to seasonality and customer demand variances.

What we did.

This is one to be proud of.. Designing an impactful homepage that incorporated all the fun and excitement of the product was essential. From then on, we designed a site that detailed inspirational methods of conveying each and every service offered. Initially the opportunity demanded that a bespoke party builder was required by the customer, with the ability to order everything from venue, furniture, staff down to the very glasses the drink flowed freely from. As the UX developed the site changed its approach to reduce this function and offer more inspiration with more CTAs to get in touch, this increased conversion, cut confusion and allowed real 121 contact to deliver the perfect event.

The Result.

A stunning, exciting and fast website that caters for the right audiences and conveys the excellence and the thrill that brand conveys and delivers. This will certainly continue to evolve as the market demands, but for now, its party time!