Collaborationtoproduceacorporatesitepackedwithcontentandsuperfast!
R & D Advisors
R&D Advisors are an Essex based business working nationally to help businesses of all shapes, sizes and industries, guiding them through the government Research and Development Tax Incentive. Their brand and existing website required an overhaul, to enable them to launch into new markets and attract much larger customers.
The business not only required a re-brand, but they needed a place where a user could go and collect information on this sometimes, confusing subject. They also had to separate themselves from certain types of business that operated in the industry.
With a strong brand and service vision, a host of different services, and many different industries to appeal to, we went to work..
Industry
R&D Tax Incentives
Where
UK, Wide
The task in hand.
Working alongside another agency, Web Wonderland was tasked with a complete overhaul of the existing site, as well as updating the company logo and branding. The site brief required a collaboration to produce a site that not only showcased all services and the sometimes, in-depth content, but one that spoke to their key target audiences. The brief was clear, as was our joint vision.. Post the website launch, the R&D team signed up to our hosting & maintenance offering which facilitates the rapid speeds on the site and keeps it fresh, whilst regularly updated.
What we did.
A two agency project designed an impactful site theme, utilising a host of professional images and animations that made the site fun but also informative and professional. With the brand nailed and a fresh new logo in place, we worked on a host of methods to convey each service, again making it informative and more engaging. A key element was to detail how the business differed from its competitors with the services offered. We opted for a simple, ‘you get this from us, and not from others’ approach which worked great on mobile. As a form of promotion, RDA chose a range of sponsorships, which have served them well to grow the business. The site had to reflect all the diverse interests and industries in the sponsorship section. These and many other requirements were wrapped up in a super fast, responsive website that elevated the business in a very competitive market. The team required a trusted partner to host and maintain the new site, one that provided great uptime, consistency and speed of response. We duly obliged! Our maintenance plan was flexible and effective enough to serve the business requirements, allowing for regular updates and control over the new site.
The Result.
A new, professional brand that conveys trust and security, whilst being able to be used across multiple marketing channels. A new website that delivers industry stats, a host of services, and slick call to action for the business sales teams. A site that has its finger on the pulse with the latest changes in the industry and government regulations. A great job all round!
